Workshop: The Power of Storytelling

The Power of Storytelling: Discover the Magic Ingredient of TED Talks

 

TED TALKs are among the most inspiring and amazing talks given globally. All TED TALK speakers use stories. Stories can change the way we think, act, and feel. They can form the foundations of an entire workplace culture, and they have the power to break down barriers and turn bad situations around. Stories can capture our imaginations, illustrate our ideas, arouse our passions, and inspire us in a way that cold, hard facts often can't.

Stories can also be powerful business tools, and successful communicators use them to engage their audience. People tell business stories to communicate and connect with employees, customers, colleagues, partners, suppliers, and the media. Data-driven information tends to speak to people's intellect – while stories stir their imagination and reach their feelings. Business stories differ from regular stories, in that you tell them with an objective, goal, or desired outcome in mind, rather than for entertainment.

When you tell a story well, it can create an intense, personal connection between your audience and your message. Effective stories can change our opinions, they can inspire us to achieve goals that we didn't think were possible, and they can show us how we can change things for the better.

This storytelling course will equip you with the skills and confidence to use the power of storytelling in your presentations and communication.

Target Group 

WU staff who want to deliver their messages in a more compelling way by learning how TED Talks use storytelling to captivate and engage their audience.

Workshop Goals

• Deliver your business messages in a more compelling way by understanding the dynamics of storytelling
• Learn the magic ingredients that make great TED TALKS captivating
• De-mystify storytelling
• Bring facts and figures to life
• Learn to use storytelling techniques yourself

Workshop Content

• Storytelling techniques to create compelling examples
• Weaving your story into a business presentation
• The anatomy of a compelling story
• Story structure to make presentations dynamic
• Thorough analysis of several TED TALK presentations and implementation of techniques in your own presentation
• The opportunity to practice practice practice
• Creation of a TED worthy presentation in the course!  

Location, Date and Time

Monday, 24 June 2019, 9.00 am - 5.00 pm
Tuesday, 25 June 2019, 9.00 am - 5.00 pm

All registered participants will be informed of the location by email one week before the event.

Fees and Registration

This workshop is open to a limited number of participants. The registration deadline is 7  June 2019.

Please note that you should notify us before the registration deadline if you are unable to attend the workshop. Otherwise the full fee will be charged.
Please let the Personnel Development and Planning Office know if you will not be attending. There are often waiting lists for the workshops, and this will give one of your colleagues the chance to attend. In addition, if we can fill the vacancy with someone from the waiting list, no cancellation charges will apply for you.

To sign up for this workshop, please click "Register" at the bottom of this page. For any further information please contact Elke Rittersbacher (elke.rittersbacher@wu.ac.at, Ext. 4448).

The course fee is €40.

Trainer

Maryam Bigdeli, BA, MC, MBA   Studied Communication and Psychology, Masters in Counseling and Systemic Coaching, Masters in Business Administration Co-founder and Managing Director of MEC&T Communication Training since 1998 16 years of experience as Corporate Consultant, Trainer & Coach for Soft Skills, Business Communication Training & Intercultural Management