Freie Plätze:

Termin/e:
23.10.2018, 11:30 - 14:00 Uhr
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An- und Abmeldefrist:
22. Oktober 2018 00:00 Uhr

Abmeldefrist
09. Oktober 2018 23:55 Uhr

Stornierungsgebühr:
€50,00
An- und Abmeldefrist abgelaufen. Bei Interesse wenden Sie sich bitte an personalentwicklung@wu.ac.at.
Beschreibung

 

 

 

Language Lunch:
A Question of Style. Tone of Voice in Academic Writing

 

 

 

Good style is elusive. Most people would struggle to define it with any precision, but would probably claim that they “know it when they see it”. Most would also agree that even highly specialized academic texts benefit enormously if the author not only handles grammar and vocabulary competently, but also picks the tone of voice appropriate to their communicative intent and the needs of their audience. This brief lunchtime workshop is intended to pinpoint, explain and practice a variety of stylistic choices that together make up the “tone of voice” of a text.

 

 

Target Group

 

 

The workshop is for faculty who wish to improve the stylistic quality of their writing.

 

 

Workshop Goal

 

 

Having attended this workshop, you should be able to

 

  • Identify the key dimensions of ‘tone of voice’
  • Make informed choices from the grammatical and vocabulary repertoire to achieve appropriate stylistic effects
  • Adjust the tone of voice to the specific genre at hand, as well as to the requirements of the audience and their expectations

 

 

 

Workshop Content

 

 

 

Sentence structure and rhetorical appeal; the principles of end focus and end weight; cleft sentences

 

 

Location, date and time

 

 

 

Tuesday, 23 October 2018, 11.30 am - 14.00 pm

All registered participants will be informed of the location by email one week before the event.

 

 

 

Fees and Registration

 

 

This workshop is open to a limited number of participants. The registration deadline is 9 October 2018.
Please note that you should notify us before the registration deadline if you are unable to attend the workshop. Otherwise the full fee will be charged.
Please let the Personnel Development and Planning Office know if you will not be attending. There are often waiting lists for the workshops, and this will give one of your colleagues the chance to attend. In addition, if we can fill the vacancy with someone from the waiting list, no cancellation charges will apply for you.

 

To sign up for this workshop, please click "Register" at the bottom of this page.
For any further information please contact Elke Rittersbacher (elke.rittersbacher@wu.ac.at, Ext. 4448).

 

The course fee is €10.

 

 

 

Trainer

Prof. Dr. Gerlinde Mautner
 

  • Professor of English Business Communication, WU
  • Honorary Visiting Professor, Cass Business School (City University, London, UK)
  • Research focus: organisational and marketing communication; critical discourse analysis; legal discourse (see https://www.wu.ac.at/ebc/about-us/team/gerlinde-mautner/
  • Frequently conducts research at British universities
  • Has published widely in international outlets
  • Acts as a reviewer for top-rated journals
  • Many years of experience in training post-docs and faculty in academic writing
  • Author of Englische Grammatik für die Wirtschaftskommunikation (Linde-Verlag, 3rd ed., 2014), Wissenschaftliches Englisch: Stilsicher Schreiben in Studium und Wissenschaft (utb 3444; Konstanz: UVK, 2nd ed., 2016) and Discourse and Management: Critical Perspectives Through the Language Lens (Palgrave, 2016).

 

 

 
Foto: Copyright © FWF / Lusser